SEO or search engine optimization is one of the most popular techniques used in Internet marketing. What made it popular in today’s modern trends is because of its successful methods in driving high quality traffic to a website coming from search engines such as Google, Yahoo!, and Bing.
Although considered as one of the most successful Internet marketing technique, it is also recognized as one of the most sophisticated in the industry. This is because of its wide array of techniques and principles in which SEO specialists should always follow in order to achieve success in their SEO campaigns.
Techniques
According to many SEO Philippines experts, SEO has the widest range of techniques used for the success of an SEO campaign. Because of this, many experts back when SEO have only started out decided to divide these techniques into different categories. And today, there are two different categories of SEO techniques, which are the On-Page SEO and Off-Page SEO.
On-Page are techniques used to make a website more“search engine friendly” to appear relevant in its industry, while Off-Page are techniques which involves increasing a website’s authority in the World Wide Web.
Both techniques are important in an SEO campaign. However, many SEO specialists, including those from SEO Philippines company, consider techniques in Off-Page SEO more important because this is where a website can gain a lot of popularity and authority in the World Wide Web. This is through a number of techniques used in the process.
However, most of the techniques used in an Off-Page SEO were adopted from other Internet marketing techniques such as Article Marketing, blogging, and many others.
Principles
Other than the usual techniques used by SEO specialists in most of their SEO campaigns, there are also principles they need to follow in order to succeed in their campaigns. However, other than just succeeding, these principles are also followed to avoid getting penalized by search engines, particularly Google.
Because of this, principles in SEO are also divided into two different categories known as the White Hat SEO and Black Hat SEO.
The terms white hat and black hat were inspired from old western movies in which the good guys would normally wear a white hat while villains would wear a black hat. The terms was then used in many Internet marketing techniques, such as in advertising. However, the terms are now widely used in SEO to determine if a technique is a type of White Hat SEO or a Black Hat SEO.
So similar with those western movies, White Hat SEO indicates techniques which conforms with search engine guidelines, while Black Hat SEO are techniques which is normally used to manipulate the search engine result pages or SERPs.
However, other than White Hat and Black Hat SEO techniques, there is also the Grey Hat SEO. Techniques involved in a Grey Hat technique are considered both White Hat and Black Hat. Accordin to many SEO Philippines experts, Although it does follow search engine guidelines, some of its techniques normally strays beyond the borderlines of White Hat into Black Hat. One popular example of a Grey Hat technique is link buying.
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